I observe.

I’m an amateur anthropologist enamored with the complexities of the human condition and what moves us and inspires our behavior and the choices we make.

I consume.

Food, pop culture, media. I’m obsessed with eating and living my way through New York City and using those flavors as inspiration for the things I cook and the things I design.

I move.

I keep my body and mind finely tuned. As designers we are creative problem solvers and the energy that requires is a finite resource.

I make.

Design is a craft that combines many skills. My mission is to make beautiful things that stand the test of time and acquire the skills to do so.

I learn.

Technology is ever changing and inextricably entwined in our field. Keeping up with it is part of the job.

I work.

Let’s work together.

Jason Prater is an award-winning Brooklyn, NY-based brand designer, hand letterer, and illustrator.

Hailing from West Virginia, he honed his expertise in Memphis after graduating with a BFA in Graphic Design from Middle Tennessee State University. For the past decade, Jason acted as Creative Director and Design Lead at Farmhouse, a full-service boutique creative agency creating brands and campaigns for various clients. This dynamic enabled him to be hands-on in every step of the creative process, from crafting captivating brand stories to developing beautiful web-based user experiences. With his broad range of skills, Jason can be called on to deliver anything from a snappy piece of hand lettering or illustration to building brands from scratch. Combined with a keen and intuitive grasp of market principles and consumer brand psychology, Jason’s versatility, passion for craftsmanship, and attention to detail have proven a winning formula for over two decades.

When Jason isn’t busy creating award-winning designs, he dedicates his time to refining his hand lettering skills, exploring the globe alongside his wife, Cristina, or whipping up something delicious in the kitchen.